The Storybook is your guiding document for publishing content and measuring its effectiveness. We use your business goals and objectives as a starting point to develop a strategy for:

•    Communicating your purpose and impact

•    Sharing something of value with your customers or clients through content that entertains, informs, educates and inspires

•    Building loyalty and engagement among audiences across media platforms including social media, blogs, white papers, newsletters, emails, videos, podcasts, etc.

•    Positioning your brand as a trusted expert in your field

•    Empowering your organization with data that reveals how audiences engage with your story

STORYBOOK

CHAPTER 1

01.

Storybook – Chapter 1 Includes:

•    Full-day discovery session to refine your business objectives, goals, target audiences, key messages, voice and tone

•    An audit of your content across all channels to identify what works and opportunities for growth

•    Competitor analysis to identify who is producing similar content and strategies to differentiate yourself

•    Identifying partners and influencers you can engage to increase your story’s reach and engagement

•    Identifying your best internal and external sources of content

•    4 big story ideas with detailed plans for telling each across all of your content channels

SERVICES

LET'S TELL YOUR STORY

(RL Services)

I take a creative and strategic approach to content marketing that hones in on your authentic story and the most powerful ways of telling it. For some clients, that means developing and implementing a comprehensive content strategy for all media channels. Other clients contract with me to create high-quality content for specific projects. My menu of services is below. If you don’t see exactly what you’re looking for here, please let me know. I’m eager to hear about your goals and how I can help.

Take your storytelling to the next level. Chapter 2 includes all of the deliverables of Chapter 1 and these additional tools:

Content Calendar - An annual content calendar with important dates and events and big-picture content strategies for each

Blog Starter - A blog is a great way to share valuable knowledge, but is anyone reading your blog? Many blogs are ineffective because they’re not used to tell a unique story, or they don’t include a strategy for building audience reach and engagement. 

STORYBOOK

CHAPTER 2

02.

Blog Starter Includes:

•    One-hour consultation and training on your approach to effective blogging

•    Calendar for your blog for the next year that outlines topic ideas and a posting schedule

•    Social media strategy for promoting your blog and encouraging audience engagement

•    4 completed blogs posts

Stand Alone Blog Starter Includes:

 

•    1/2 day discovery session to hone in on your business objectives, goals, target audiences and key messages and training on your approach to effective blogging

 

•    Calendar for your blog for the next year that outlines topic ideas and a posting schedule

 

•    Social media strategy for promoting your blog and encouraging audience engagement

 

•    4 completed blogs posts

03.

STAND ALONE BLOG STARTER

Stand Alone Blog Starter We will focus on storytelling and build a plan for getting your blog content in front of the people you want to reach.

Cultivate a storytelling culture that empowers everyone within your business or organization to share your impact and values.

 

Learn what makes a good story, how to establish channels of communication to celebrate and share stories and how to maximize your stories’ reach via social media.

 

04.

TRAINING  STORYTELLING ON STEROIDS

Training- Storytelling on Steroids Include:

½ day discovery session and consultation with leadership to identify:

•    Channels of internal communication and how they can be maximized for storytelling

•    Influencers within the organization who already share the company’s story or who have potential in this area

 

½ day workshop with leadership, key employees, board members and other identified influencers/stakeholders that covers:

•    How sharing stories benefits the company and the individual

•    Understanding the elements of a good story and sources of stories within the organization and how to communicate them

•    Social media – the basic dos and don’ts and how to best use each social media platform

•    Customized strategies for boosting social media reach and engagementog for the next year that outlines topic ideas and a posting schedule

•    Social media strategy for promoting your blog and encouraging audience engagement

•    4 completed blogs posts

 

Web

Content

BLOG

Editor

NEWS

reporting

 columns

Tallahassee Senior Center & Foundation

I maintain the website for the Tallahassee Senior Center & Foundation with unique content that communicates the organization’s mission of enriching life for active adults in Leon County. here

For eBags, travel bags and accessories retailer, here

 

For Big Bend Hospice Inc., here and here  

 

The road to redemption and restorative justice:

 The story of two families touched by the power of forgiveness, here

 

‘Principal for a Day,’ gives inside look at schools, PDF1

A Democrat editor talks about her experience with domestic abuse, PDF1, PDF2

 

 “It’s a Memorial Not a Playground”, PDF

What I believe in...

 

Telling the truth: Creativity can shape your image, but the story has to be real.

Building connections: Before people buy your product or service, they have to believe in who you are. Stories build your loyal, engaged audience.

 

Fostering authenticity: The world is filled with imposters and copycats. Be you.

 

Measuring outcomes: Stories only matter when people engage with them. Successful storytelling requires equal parts creativity and strategy.

MY WORK

7 STORIES EVERY COMPANY SHOULD TELL

MY STORY WOULD BE BETTER WITH YOU IN IT.

©REBECCAH LUTZ,2017                         Site designed by TIEKO NEJON

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