These organizations – and the people who make their work possible – are worthy of your support.

As a storyteller, I love working with nonprofits because they have so many good stories to tell. Each day in every community across this country, nonprofits improve lives, right wrongs and provide leadership for overcoming some of society’s biggest challenges.

On #GivingTuesday, we have an opportunity to support this work and make a difference. The collective action of people around the globe reminds us that we are strongest when we join together.

Below are organizations that I've gotten to know through volunteering or through my...

The holidays happen at the same time every year, yet inevitably, many of us start panicking and organizing last-minute brainstorming sessions in October and November.

I get it. Planning ahead can be difficult, but man, does it pay off, as you’ll see in the examples below.

The holidays are a perfect time to delight and surprise your audiences and to express your appreciation. The best example of this that I’ve seen is from WestJet, one of Canada’s largest airlines. You’ve probably seen the Christmas Miracle video because, well, it’s been viewed more than 47 million times!

You’re also probably saying, “But Rebeccah, our busin...

When I tell people I’m a content strategist and storyteller, they often pause, narrow their eyebrows and say, “Oh, so you’re a writer?”

That’s partially correct. I am a writer, but effective content strategy involves much more than the ability to tell a compelling story. An experienced content strategist will help you create a measurable plan for publishing content that supports your business goals. That requires expertise in communications, marketing, advertising and data analysis, as well as project management and resource allocation. 

The key word is “measurable.” Content strategists use a variety of tools to evaluate w...

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