What's A Content Strategist Anyway?
When I tell people I’m a content strategist and storyteller, they often pause, narrow their eyebrows and say, “Oh, so you’re a writer?” That’s partially correct. I am a writer, but effective content strategy involves much more than the ability to tell a compelling story. An experienced content strategist will help you create a measurable plan for publishing content that supports your business goals. That requires expertise in communications, marketing, advertising and data an