The holidays happen at the same time every year, yet inevitably, many of us start panicking and organizing last-minute brainstorming sessions in October and November.

I get it. Planning ahead can be difficult, but man, does it pay off, as you’ll see in the examples below.

The holidays are a perfect time to delight and surprise your audiences and to express your appreciation. The best example of this that I’ve seen is from WestJet, one of Canada’s largest airlines. You’ve probably seen the Christmas Miracle video because, well, it’s been viewed more than 47 million times!

You’re also probably saying, “But Rebeccah, our busin...

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