When I tell people I’m a content strategist and storyteller, they often pause, narrow their eyebrows and say, “Oh, so you’re a writer?”

That’s partially correct. I am a writer, but effective content strategy involves much more than the ability to tell a compelling story. An experienced content strategist will help you create a measurable plan for publishing content that supports your business goals. That requires expertise in communications, marketing, advertising and data analysis, as well as project management and resource allocation. 

The key word is “measurable.” Content strategists use a variety of tools to evaluate w...

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