I work with several nonprofits that have a large number of volunteers. I’m talking hundreds of people who have a deep connection to the organization’s work and believe in its mission.
Can you imagine the impact those volunteers have when they actively share and talk about the organization on social media? It’s like word of mouth on steroids.
When volunteers, board members, employees and clients participate in your social media strategy, they give your reach and engagement a major boost.
One of my clients recently shared the story of a well-known local doctor on Facebook. The post had nearly quadruple the organic reach of mo...
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